Just read an awesome pdf. I have included it below. It is 11 pages - but a very simple read. Great information. It was funny and few weeks ago, someone PROCLAIMED to me that just because you can't track your ad campaign doesn't mean it didn't work! Hey, what ever makes you sleep at night! When I see people shell out there hard earned money to bring in new customers it for dam sure better break even and bring in a list of new or potential customers (that's not me saying it - its the pdf). ENJOY!
